Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

2009 Ford KA Review – Quality & Comfort

Cars UK [rating:4.0] Interior view of the 2009 Ford KA However well-packaged it is, putting a six-foot teenager behind a full-sized driver is not really an option. But the KA does feel spacious, and offers a decent amount of room for a city car. But keeping the price down has meant skimping on goodies.

Aston Martin to revive Lagonda marque

Aston Martin CEO, Dr. Ulrich Bez, announced the firm's intentions to revive the fabled Lagonda marque in a statement to the media yesterday. "After my eight years with Aston Martin, four with profitability, and 16 months of independence, it's time to think about a longer term future." Bez said.